vdubsrock.com
this was a tie-in to the First Act guitar promotion, where people got a custom v-dub guitar when they bought a vw. the video below gives you a sense of the larger campaign and how the digital piece fit into it.
as part of the campaign, we created this micro-site so people could learn about the guitar, get guitar lessons from dweezil zappa, upload their jams and compete to be the best shredder on the web.