pimp your search field

how do you compete with a giant like google when you're a little-known search engine? you don't do it through simple advertising. you do it by attacking them at their own game – product innovation. 

 this is the default search window for every major web browser in existence. so how does a company like ask.com compete?

this is the default search window for every major web browser in existence. so how does a company like ask.com compete?

 by offering the web surfing public an upgrade. 

by offering the web surfing public an upgrade. 

 "pimp your search field" was our way to recover some of those millions of search queries google gets by default. this product encouraged users to trade up their search fields and get more search options in the process.

"pimp your search field" was our way to recover some of those millions of search queries google gets by default. this product encouraged users to trade up their search fields and get more search options in the process.

 when users find the skin they want, they preview and download it.

when users find the skin they want, they preview and download it.

 after a quick and easy installation, users have a gorgeous new search field. and a new choice of search engine to go with it. 

after a quick and easy installation, users have a gorgeous new search field. and a new choice of search engine to go with it. 

 the new field can be personalized with dozens of multiple, interchangeable skins. 

the new field can be personalized with dozens of multiple, interchangeable skins.