Mini Marvel - super bowl spot

After years of pushing, we finally convinced Coke to do something big with its smallest product. What better way than to pit Marvel's biggest super hero against its smallest? Originally, the small guy was meant to win, but you try convincing Marvel that Antman could kick Hulk's ass.

 

Mini Marvel - case study

In true Marvel universe fashion, we loaded this spot with easter eggs – clues about the marvel characters and story lines, but also clues about a limited edition set of Marvel mini cans. The fans ate it up, found every clue the night of the game and used the clues to chase down and capture their own set of the one of a kind cans. Of course, next day, there were sets of cans on ebay for upwards of $2,000. Go Internet.