It's Beautiful - Spot

Just to show I also get excited about pure film-making, here's another super bowl experiment that was all about making a statement in 60 seconds.

 

It's Beautiful - Online Film

We went way beyond our 60 second spot with a series of about a dozen web films. This was the lead film, it tells the backstory of what we set out to achieve with the campaign.

 

It's Beautiful - Singer videos

This short film is one of about 9 we made that showcased each of our young singers. They were all fantastic, and eventually I'll upload them all. but if you're as ADD as I am, you will probably just watch this one anyway.