Bk xbox games
xbox games from the king. it wasn't my idea. i wish it was. i think it came form the client, actually. my role, as a copywriter, was writing copy - and lots of it. from the packaging to the manuals to the games themselves.
i've lost the original case study video. of course. but this crappy one gives you a sense of the gameplay.
and here's a tiny sample of some of the copy.