wireless awareness

it's not everyday you get to invent a cause. it's also not every day a copywriter gets to invent a logo. one day, without really meaning to, i got to do both for the geeksquad. that was a good day. 

  the wireless awareness ribbon.  made from a cut ethernet cable and worn by geek squad agents. it was the most successful conversation starter in geek squad history. 

the wireless awareness ribbon. made from a cut ethernet cable and worn by geek squad agents. it was the most successful conversation starter in geek squad history. 

here are a few of the print ads that went with the campaign.

 close-up example of copy. 

close-up example of copy.