http://www.jeffgillette.com/archive daily 0.75 2018-04-05 https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458514764464-QQ53LN8W42JJUYW4KR5N/image-asset.png archive the idea for coke zero's flagship site is to let users click a fountain nozzle and watch the fun. scroll to see the effect. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458514831534-AD4T8Y4ZNEN2IY2GB4TB/image-asset.png archive fluid pours out, and acts as a loader as the site content comes in from below. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458514956265-QF7WRZK8QH41WE9FG0UH/image-asset.png archive the fountain tops off and the nozzles slide away until you want to go somewhere else. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458514910771-XKYI3VP1VUOOTU6M6I0T/Screen+Shot+2016-03-16+at+9.27.27+PM.png archive users can play with the fluid with their mouse as it fills. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458444259060-2B742YS1I30QLUPLNZ2Z/image-asset.png archive the coolest part of the site were these online guitar lessons with dweezil zappa. as the video played, notations appeared on the guitar below so you could follow along with whatever dweezil was playing. (how cool is that name, by the way?) https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458444345196-QLX9YKGYG6UO9DEO93MA/image-asset.png archive we also had and online rock contest where we found the greatest shredder in the virtual world. seriously, a lot of these guys were amazing. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458444176738-N6ON5BY2A02KUP8YFP9M/image-asset.png archive this section let you get up close and personal with the custom Vw guitar https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458444412404-J5HL5X33GAKC2QN2J3PJ/image-asset.png archive we also made this sick interactive banner. (don't hear that too often) wherever your mouse moved, our guitar hero would follow doing some amazing rockrobatics. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458444075349-QL6BD9TWGJSORZXKXZXD/image-asset.png archive a rocker's hand shredded up and down the guitar navigation as you moved from section to section https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1522891605560-58VKXXPQ3A2IVD0G6KZ0/Screen+Shot+2018-04-04+at+6.25.28+PM.png archive https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458431924047-2JO31IQ733XOH6GVROG4/muscles.png archive https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458453407133-1L5C1X88C9IURR1RW0QS/Screen+shot+2016-03-19+at+11.51.55+AM.png archive https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458447791757-N2RQHWAQ4UN9MIDV7AFO/Screen+Shot+2016-03-19+at+5.03.42+PM.png archive 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Whew, Coke Opening Crunches make me thirsty!" https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458519237464-AUA40EFCT9HOAU4KD15L/tumblr_mu5i2x9igm1r49l3lo1_1280.gif non-ads - "SAT tip: The answer is 'All of the above'." https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458519237105-AC0LYRJ7MBPNVUZ3C4YR/tumblr_mwf4e3IqWP1r49l3lo1_1280.png non-ads - "Coke-moticon keyboard, the best invention since Coca-Cola." https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458519240006-H1NL5J7P1FMCKPS2ND90/tumblr_mxznpr3KmB1r49l3lo1_500.gif non-ads - "Sometimes ice makes the best wrapping paper. #HolidayShoppingTips" https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458519240329-49E7TXVHVXJGYDO3F9U4/tumblr_n0ywiyfGRs1r49l3lo1_400.gif non-ads - "Introducing the Ice Cube Ski Jump. #Cokelympics" https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458519245468-F35AQFYNPEN1Y95TZL1W/tumblr_n4ts2dH47N1r49l3lo1_1280.png non-ads https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458519244206-6D8DLW3N7AG86O5MOMPJ/tumblr_n4lyzwNrWX1r49l3lo1_400.gif non-ads https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458519248832-BLX3HJFP915W1NC4FNBJ/tumblr_ndd6r6UPT31r49l3lo1_1280.png non-ads - "What’s worse than a zombie apocalypse? 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non-ads https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458447014838-39Q2K80W5RAR32CQU5CO/image-asset.png non-ads https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458446562851-18VP9G809AJFJIB8S9IV/image-asset.png non-ads the wireless awareness ribbon. made from a cut ethernet cable and worn by geek squad agents. it was the most successful conversation starter in geek squad history. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458447199662-PJFA5HXZO29Q7STJYKJG/image-asset.png non-ads close-up example of copy. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458447639548-4X72DM9VI04PDL93IQAQ/image-asset.png non-ads and here's the really cool part. our cco held up a unique, personal note for everyone in the agency. and then offered a pretty cool gift from our friends at Nike. 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https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458444898463-U2M7UQY8D44GJGDF2BTA/Screen+Shot+2016-03-19+at+8.33.37+PM.png non-ads http://www.jeffgillette.com/product-stuff daily 0.75 2018-05-02 https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458509992825-6AI4062RRXHJDRROT0IY/image-asset.png inventions this is the default search window for every major web browser in existence. so how does a company like ask.com compete? https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458510674111-SQPF8A3CCO963OISCII3/image-asset.png inventions the new field can be personalized with dozens of multiple, interchangeable skins. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458508190973-4U889NW9GQ63YPWASXGN/image-asset.png inventions by offering the web surfing public an upgrade. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458510125652-5HXLE93HU3S9P9PSC382/image-asset.png inventions "pimp your search field" was our way to recover some of those millions of search queries google gets by default. this product encouraged users to trade up their search fields and get more search options in the process. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458510549259-ME3YNM5LSCUR3VSVPR2K/image-asset.png inventions when users find the skin they want, they preview and download it. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458510607206-BBZUGM9YOGKDXP2RYCP0/image-asset.png inventions after a quick and easy installation, users have a gorgeous new search field. and a new choice of search engine to go with it. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458503336820-HN12V8PJ5S846JRAPATE/image-asset.png inventions packaging sample. bags would be sold at specialty coffee shops for home use. but getting the stores to use them in their own take out cups is where they'd get the most exposure. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458503941304-5AO41TRY7W62X3I4TJHN/image-asset.png inventions https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458503312928-07DR1T3GYYK0QXE851JL/image-asset.png inventions i had this idea for a product after throwing out my 3rd cup of cold coffee of the day. these "coals" are microwaveable, non-toxic coffee heaters that keep your coffee warm from the inside out. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458503475447-2QR26QG1QJDWV4KX5LC8/image-asset.png inventions https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458503367104-6XT9FMHWY2PEX0FFOGIK/image-asset.png inventions https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458503962193-BA57ES1GZ8TP3K2X5BL7/image-asset.png inventions https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458503391184-K8S8D2C0SHJ4DEPWNR4W/image-asset.png inventions and we'd advertise on the coffee shop heat sleeves. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458514146953-GRNVT6ZSHFF6LJI8EV14/image-asset.png inventions the game is packaged in a film reel tin. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458514216776-0S9V2T4A6PS0WJAR5R9C/image-asset.png inventions the game board is a star, with each point focusing on a different aspect of hollywood film making. the goal is to master each role, from writing to producing, earning a star for each. the player who conquers hollywood first wins. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458514298261-CFZT0KQP7VGZB6JTM3X8/image-asset.png inventions here's a close up look at the board and a playing card example. this "casting call" actor's card challenges you to prove your hollywood networking skills by using your connection to steve guttenburg to land a role opposite reese witherspoon. can you connect them in 6 movies or less? https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458516498915-K509OQ4OA82UOHEOVIAZ/image-asset.png inventions each roll will have original content provided by men's magazine partners. who knows, maybe we even sell ad space for a whole new profit stream. so, instead of spending money to make ads for scott tissue, we turn the product into it's own money-making machine. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458516382222-UU5QUQL3YWPC6B3LP7PS/image-asset.png inventions the other thing men are notorious for is needing something to read while they're tending to business. the great thing about scott is it comes individually wrapped. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458516457811-MXOGIB64RAPF3SLMXTNC/image-asset.png inventions so let's use the backside of that wrapper for something that will keep men entertained. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458517561631-RIXTWJE1OKUQBNCSJJXC/image-asset.png inventions there's only one way to sell "man tissue." and that's as a six pack. and because men are notorious for forgetting to buy paper, we'll put these six packs in the beer aisle. https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458517441522-D1460YNQHPFNIO0YJ1SO/Screen+Shot+2016-03-20+at+4.36.44+PM.png inventions https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458517441100-QIDCCUBB7ZHFZEHWPY9V/Screen+Shot+2016-03-20+at+4.41.40+PM.png inventions https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458517440805-1Z98U8N2IVVELZIOAIMC/Screen+Shot+2016-03-20+at+4.42.02+PM.png inventions https://images.squarespace-cdn.com/content/v1/56e463eec6fc082c757631fa/1458517440790-JRH9T8BDL7LDQ2XN2VTS/Screen+Shot+2016-03-20+at+4.42.17+PM.png inventions 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